Effects of Brand Local/Non-Local Origin on Consumer Attitudes in Developing Countries

R. Batra, V. Ramaswamy, D.L. Alden, J.E.B.M. Steenkamp, S. Ramachander

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	83-95
Journal	Journal of Consumer Psychology
Volume	9
Publication status	Published - 2000

Cite this

@article{7ab12cd5f4c646a5b2471307981490a6,

title = "Effects of Brand Local/Non-Local Origin on Consumer Attitudes in Developing Countries",

author = "R. Batra and V. Ramaswamy and D.L. Alden and J.E.B.M. Steenkamp and S. Ramachander",

year = "2000",

language = "English",

volume = "9",

pages = "83--95",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "Elsevier",

}