Following a theoretical account of decision making and framing in interaction, the preliminary results of a large case study in the Netherlands and Turkey are presented, focusing on gaining insight into the social acceptability aspect of sustainable animal production. Based on qualitative analysis of 50 in-depth conversations with consumers, differences and similarities in contextual framing of human-animal relations connected to keeping, killing and eating animals were distinguished, conveying several patterns in usage of ways of reasoning and cognitions connected to typical inner objectives. Follow-up research aims to use the findings to further disentangle the citizen-consumer issue and develop policy-relevant tools for (self)assessment, dialogue facilitation and strategic intervention.
|Publication status||Published - 2011|
|Event||ESEE 2011 Congress, Istanbul, Turkey - |
Duration: 14 Jul 2011 → 17 Jul 2011
|Conference||ESEE 2011 Congress, Istanbul, Turkey|
|Period||14/07/11 → 17/07/11|