Dimensions of product newness and their differential effect on market success

A.M.K. Michaut, J.C.M. van Trijp, J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings of the 31st EMAC Conference, Braga, Portugal, 28-31 May 2002
EditorsM. Farhangmehr
Place of PublicationBraga
PublisherUniversity of Minho
Publication statusPublished - 2002

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