Dimensions of product newness and their differential effect on market success

A.M.K. Michaut, J.C.M. van Trijp, J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proceedings of the 31st EMAC Conference, Braga, Portugal, 28-31 May 2002
Editors	M. Farhangmehr
Place of Publication	Braga
Publisher	University of Minho
Publication status	Published - 2002

Cite this

@inproceedings{b5a9ecf619624f21aeb833f8a15f7521,

title = "Dimensions of product newness and their differential effect on market success",

author = "A.M.K. Michaut and {van Trijp}, J.C.M. and J.E.B.M. Steenkamp",

year = "2002",

language = "English",

editor = "M. Farhangmehr",

booktitle = "Proceedings of the 31st EMAC Conference, Braga, Portugal, 28-31 May 2002",

publisher = "University of Minho",

address = "Portugal",

}