Dimensions of product newness and their differential effect on market success

A.M.K. Michaut, J.C.M. van Trijp, J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProceedings of the 31st EMAC Conference, Braga, Portugal, 28-31 May 2002
EditorsM. Farhangmehr
Place of PublicationBraga
PublisherUniversity of Minho
Publication statusPublished - 2002

Cite this

Michaut, A. M. K., van Trijp, J. C. M., & Steenkamp, J. E. B. M. (2002). Dimensions of product newness and their differential effect on market success. In M. Farhangmehr (Ed.), Proceedings of the 31st EMAC Conference, Braga, Portugal, 28-31 May 2002 Braga: University of Minho.