Different actors involved in organising agrifood chain transparency hold different views and expectations of farm data sharing and digital compliance in general and AgriPlace in particular. The findings are summarised into Strength, Weakness, Opportunity, and Threat (SWOT) matrices that enable the analysis of agreements and differences among different stakeholders. Reducing administrative burden alone provides limited value for farmers as the key users of the compliance platform. More value creation mechanisms should be explored, for example, by developing tools and methods for analysing compliance data and providing benchmarking information for improving farm performance. At the same time, concerns of privacy and data security should be adequately addressed. As a prototype compliance platform, the business case of Agriplace faces some uncertainties in the current phase of development. Proactive actions are recommended to establish alliance and align with key stakeholders in the value network in seeking collaborative value propositions. In particular, alignments with cooperatives, trade, retail and standards organisations (including compliance scheme owners) on data requirements and with other solution providers on data registration and re-use deserve top priority.