Differential relationship of affect traces: pleasure and arousal.

L. Rameckers; P. vanden Abeele; J.B.E.M. Steenkamp; H. Baumgartner

Differential relationship of affect traces: pleasure and arousal.

L. Rameckers, P. vanden Abeele, J.B.E.M. Steenkamp, H. Baumgartner

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Marketing today and for the 21st century. Proc. 24th Conf. of the European Marketing Academy. ESSEC. Cergy-Pontoise
Editors	M. Bergadaà
Pages	1957-1963
Publication status	Published - 1995

Cite this

@inproceedings{d790bdc175864910bf60f8a1c28e0660,

title = "Differential relationship of affect traces: pleasure and arousal.",

author = "L. Rameckers and {vanden Abeele}, P. and J.B.E.M. Steenkamp and H. Baumgartner",

year = "1995",

language = "English",

pages = "1957--1963",

editor = "M. Bergada{\`a}",

booktitle = "Marketing today and for the 21st century. Proc. 24th Conf. of the European Marketing Academy. ESSEC. Cergy-Pontoise",

}

Differential relationship of affect traces: pleasure and arousal. / Rameckers, L.; vanden Abeele, P.; Steenkamp, J.B.E.M. et al.
Marketing today and for the 21st century. Proc. 24th Conf. of the European Marketing Academy. ESSEC. Cergy-Pontoise. ed. / M. Bergadaà. 1995. p. 1957-1963.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

TY - GEN

T1 - Differential relationship of affect traces: pleasure and arousal.

AU - Rameckers, L.

AU - vanden Abeele, P.

AU - Steenkamp, J.B.E.M.

AU - Baumgartner, H.

PY - 1995

Y1 - 1995

M3 - Conference paper

SP - 1957

EP - 1963

BT - Marketing today and for the 21st century. Proc. 24th Conf. of the European Marketing Academy. ESSEC. Cergy-Pontoise

A2 - Bergadaà, M.

ER -