Original language | English |
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Title of host publication | Proc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary |
Editors | J. Beracs |
Pages | 2197-2203 |
Publication status | Published - 1996 |
Differential affective responses to intrinsically and extrinsically motivated brand switching.
J.C.M. van Trijp, J.J. Inman, W.D. Hoyer
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic