Differential affective responses to intrinsically and extrinsically motivated brand switching.

J.C.M. van Trijp, J.J. Inman, W.D. Hoyer

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
Editors	J. Beracs
Pages	2197-2203
Publication status	Published - 1996

Cite this

@inproceedings{98fa07e7a22a4d6e82207e35f13533a2,

title = "Differential affective responses to intrinsically and extrinsically motivated brand switching.",

author = "{van Trijp}, J.C.M. and J.J. Inman and W.D. Hoyer",

year = "1996",

language = "English",

pages = "2197--2203",

editor = "J. Beracs",

booktitle = "Proc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary",

}