Differential affective responses to intrinsically and extrinsically motivated brand switching.

J.C.M. van Trijp, J.J. Inman, W.D. Hoyer

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProc. EMAC Conf. Marketing for an expanding Europe. Budapest Univ. Economic Sciences, Hungary
EditorsJ. Beracs
Publication statusPublished - 1996

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