| Original language | English |
|---|---|
| Pages (from-to) | 97-104 |
| Journal | International Journal of Research in Marketing |
| Volume | 12 |
| DOIs | |
| Publication status | Published - 1995 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- Change seeker index
- Consumer behavior
- Cross-cultural validation
- Exploratory behavior
- Optimum stimulation level
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