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Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level.

  • J.B.E.M. Steenkamp
  • , H. Baumgartner

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)97-104
JournalInternational Journal of Research in Marketing
Volume12
DOIs
Publication statusPublished - 1995

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • Change seeker index
  • Consumer behavior
  • Cross-cultural validation
  • Exploratory behavior
  • Optimum stimulation level

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