Determinants of the acceptance of sustainable production strategies among dairy farmers: Development and testing of a modified technology acceptance model

Simona Naspetti, Serena Mandolesi, Jeroen Buysse, Terhi Latvala, Philippa Nicholas, Susanne Padel, Ellen J. Van Loo, Raffaele Zanoli*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

9 Citations (Scopus)

Abstract

An extended version of the Technology Acceptance Model (TAM) was applied by means of Structural Equation Modelling to testing various hypotheses on attitudes and intentions of dairy farmers towards three novel sustainable production strategies, as well as the influence of organic practices and collaborative behaviours, such as information sharing with supply-chain partners. Data on the acceptance of three sustainable production strategies, namely 'Agro-forestry', 'Alternative protein source', and 'Prolonged maternal feeding' were collected by a survey of dairy farmers in six European Union (EU) countries (Austria, Belgium, Denmark, Finland, Italy, United Kingdom). We found that perceived usefulness is the key determinant of acceptance, while the intention to adopt a sustainable production strategy may derive from the influence of opinions (and behaviours) of relevant others (e.g., leading dairy farmers, family members, advisors) showing the role of interactions among farmers and other stakeholders in the adoption of innovations. Finally, the perceived usefulness of all of the investigated strategies is higher for organic farmers, while collaborative patterns reduce the impact of subjective norm on usefulness and overall acceptance. Our findings should encourage policy makers to consider the important role of supply chain management practices, including collaboration, to enhance the sustainability of dairy farming systems.

Original languageEnglish
Article number1805
JournalSustainability (Switzerland)
Volume9
Issue number10
DOIs
Publication statusPublished - 6 Oct 2017
Externally publishedYes

Keywords

  • Dairy farming
  • Organic farming
  • Structural equation modeling
  • Sustainability
  • Technology acceptance model

Fingerprint Dive into the research topics of 'Determinants of the acceptance of sustainable production strategies among dairy farmers: Development and testing of a modified technology acceptance model'. Together they form a unique fingerprint.

  • Cite this