Original language | English |
---|---|
Title of host publication | New ways in marketing and marketing research |
Editors | F. Bocker, J.F. Boss |
Pages | 325-341 |
Publication status | Published - 1990 |
Determinants of price-perceived quality tradeoffs in consumer decision making.
J.E.B.M. Steenkamp
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic