Determinants of price-perceived quality tradeoffs in consumer decision making.

J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	New ways in marketing and marketing research
Editors	F. Bocker, J.F. Boss
Pages	325-341
Publication status	Published - 1990

Cite this

@inbook{53b6cb720edc495d8a25d8ba4208195c,

title = "Determinants of price-perceived quality tradeoffs in consumer decision making.",

author = "J.E.B.M. Steenkamp",

note = "Esomar, Amsterdam",

year = "1990",

language = "English",

pages = "325--341",

editor = "F. Bocker and J.F. Boss",

booktitle = "New ways in marketing and marketing research",

}