Determinants of price-perceived quality tradeoffs in consumer decision making.

J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationNew ways in marketing and marketing research
EditorsF. Bocker, J.F. Boss
Pages325-341
Publication statusPublished - 1990

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