Destination Inspiration Using eTourism Tool

M. Goossen, H. Meeuwsen, G.J. Franke, A. de Jong

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

In rural areas tourism is often seen as an opportunity for economic development. Policymakers are searching for instruments to measure values of regions for tourism development. As landscape can be an important unique selling point in rural areas, understanding land use preferences of tourists is essential to describe the value of rural areas. For the tourism industry it is important to know if there are similarities among the tourists in terms of landscape preferences to invest in or promote certain regions. The goal of this project is to collect data of landscape preferences for policymakers and the tourism industry. Information was gathered using geographical data in a Destination Discovering System within www.myplacetobe.eu website, where visitors can discover their favourite holiday destinations in Europe according to their preferences. About 7,000 personalized maps are made by more than 3,300 unique visitors. Forest is the most preferred landscape type.
Original languageEnglish
Title of host publicationInformation and communication technologies in tourism 2014
EditorsZ. Xiang, L. Tussyadiah
PublisherSpringer
Pages895-907
ISBN (Print)9783319039725
DOIs
Publication statusPublished - 2014

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