Description of the theoretical framework for a 'Consumer driven and responsive supply chain'

The strategic objective of this project is to increase fruit consumption and thereby improve the health and well-being of Europeans and their environment, by taking a total chain approach and identifying bottlenecks and opportunities in the fruit chain from a consumer perspective. In this report a framework for analysis, design and implementation of fruit chain business systems is described. The objective of this framework is to support fruit companies of different European countries in the challenge of moving towards more consumer-oriented and responsive fruit Supply Chain Network (SCN's). The framework is a conceptual model in which major elements of such SCN's are defined and elaborated (especially categorized listings and different models)