Description of the theoretical framework for a 'Consumer driven and responsive supply chain'

    Research output: Book/ReportReportProfessional

    Abstract

    The strategic objective of this project is to increase fruit consumption and thereby improve the health and well-being of Europeans and their environment, by taking a total chain approach and identifying bottlenecks and opportunities in the fruit chain from a consumer perspective. In this report a framework for analysis, design and implementation of fruit chain business systems is described. The objective of this framework is to support fruit companies of different European countries in the challenge of moving towards more consumer-oriented and responsive fruit Supply Chain Network (SCN's). The framework is a conceptual model in which major elements of such SCN's are defined and elaborated (especially categorized listings and different models)
    Original languageEnglish
    Place of PublicationDen Haag
    PublisherISAfruit
    Number of pages51
    Publication statusPublished - 2008

    Keywords

    • fruit
    • food quality
    • food consumption
    • sustainability
    • consumers
    • nutrition and health
    • supply chain management

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