Deliverable 5.2 Study report on consumer motivations and behaviours for fruits and fruit products in the Balkans

S.J. Sijtsema; H.M. Snoek

Deliverable 5.2 Study report on consumer motivations and behaviours for fruits and fruit products in the Balkans

Research output: Book/Report › Report › Professional

Abstract

It is unclear whether fruit consumption in Western Balkan countries (WBC) meets recommended levels from a health perspective. A better understanding consumers' perception of health and motives and barriers of fruit is necessary to get insight in the fruit consumption. The aim of WP 5 is therefore to explore, analyze and understand perceptions, motivations and barriers of consumers in WBC towards fruit and fruit products and their nutritional balance. In this WP 5 the focus is on consumption of fruit in everyday life, which means that fresh fruit as well as dried and processed fruit are studied.

Original language	English
Place of Publication	Den Haag
Publisher	LEI
Number of pages	65
Publication status	Published - 2010

Keywords

consumer behaviour
fruit
fruit products
nutrition and health
consumer attitudes
balkans
motivation

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://edepot.wur.nl/168855

FOCUS-BALKANS: Food Consumer Science in the Balkans: Frameworks, Protocols and Networks for a better knowledge of food behaviours
1/10/08 → 30/09/11
Project: EU research project

Cite this

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title = "Deliverable 5.2 Study report on consumer motivations and behaviours for fruits and fruit products in the Balkans",

abstract = "It is unclear whether fruit consumption in Western Balkan countries (WBC) meets recommended levels from a health perspective. A better understanding consumers' perception of health and motives and barriers of fruit is necessary to get insight in the fruit consumption. The aim of WP 5 is therefore to explore, analyze and understand perceptions, motivations and barriers of consumers in WBC towards fruit and fruit products and their nutritional balance. In this WP 5 the focus is on consumption of fruit in everyday life, which means that fresh fruit as well as dried and processed fruit are studied.",

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T1 - Deliverable 5.2 Study report on consumer motivations and behaviours for fruits and fruit products in the Balkans

AU - Sijtsema, S.J.

AU - Snoek, H.M.

PY - 2010

Y1 - 2010

N2 - It is unclear whether fruit consumption in Western Balkan countries (WBC) meets recommended levels from a health perspective. A better understanding consumers' perception of health and motives and barriers of fruit is necessary to get insight in the fruit consumption. The aim of WP 5 is therefore to explore, analyze and understand perceptions, motivations and barriers of consumers in WBC towards fruit and fruit products and their nutritional balance. In this WP 5 the focus is on consumption of fruit in everyday life, which means that fresh fruit as well as dried and processed fruit are studied.

AB - It is unclear whether fruit consumption in Western Balkan countries (WBC) meets recommended levels from a health perspective. A better understanding consumers' perception of health and motives and barriers of fruit is necessary to get insight in the fruit consumption. The aim of WP 5 is therefore to explore, analyze and understand perceptions, motivations and barriers of consumers in WBC towards fruit and fruit products and their nutritional balance. In this WP 5 the focus is on consumption of fruit in everyday life, which means that fresh fruit as well as dried and processed fruit are studied.

KW - consumentengedrag

KW - fruit

KW - fruitproducten

KW - voeding en gezondheid

KW - houding van consumenten

KW - balkan

KW - motivatie

KW - consumer behaviour

KW - fruit

KW - fruit products

KW - nutrition and health

KW - consumer attitudes

KW - balkans

KW - motivation

M3 - Report

BT - Deliverable 5.2 Study report on consumer motivations and behaviours for fruits and fruit products in the Balkans

PB - LEI

CY - Den Haag

ER -

Deliverable 5.2 Study report on consumer motivations and behaviours for fruits and fruit products in the Balkans

Abstract

Keywords

UN SDGs

Access to Document

Fingerprint

Projects

FOCUS-BALKANS: Food Consumer Science in the Balkans: Frameworks, Protocols and Networks for a better knowledge of food behaviours

Cite this