Deliverable 5.2 Study report on consumer motivations and behaviours for fruits and fruit products in the Balkans

    Research output: Book/ReportReportProfessional

    Abstract

    It is unclear whether fruit consumption in Western Balkan countries (WBC) meets recommended levels from a health perspective. A better understanding consumers' perception of health and motives and barriers of fruit is necessary to get insight in the fruit consumption. The aim of WP 5 is therefore to explore, analyze and understand perceptions, motivations and barriers of consumers in WBC towards fruit and fruit products and their nutritional balance. In this WP 5 the focus is on consumption of fruit in everyday life, which means that fresh fruit as well as dried and processed fruit are studied.
    Original languageEnglish
    Place of PublicationDen Haag
    PublisherLEI, onderdeel Wageningen UR
    Number of pages65
    Publication statusPublished - 2010

    Keywords

    • consumer behaviour
    • fruit
    • fruit products
    • nutrition and health
    • consumer attitudes
    • balkans
    • motivation

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