Del altiplano sur boliviano hasta el mercado global: coordinación y estructuras de gobernancia en la cadena de valor de la quinua orgánica y del comercio justo

This article aims to describe and to analyze the recent development of real organic quinoa global value chain, linked to consumer demand in specific quality food markets. Taking into account small producers¿ organizations and local and multinational private companies, the authors consider the evolution of forms of coordination and governance structure linked to organic and fair trade quality, in particular the creation of peasants economic organization, contract farming, and European distributor subsidiaries. The main tool for this analysis is the French Conventions Theory and the Global Value Chain approach