Defining sustainability as a social-cultural concept: Citizen panels visiting dairy farms in the Netherlands

The important role of values is very evident when it comes to citizens' concept of sustainability. The present paper had the objective to define sustainability as a socio-cultural concept for livestock production systems. The main research question was: how do Dutch citizens value various aspects of dairy production systems? We conducted farm visits with citizens panels in The Netherlands. We asked citizens about their on-farm perception (smelling, hearing, seeing and feeling) and what they perceived valuable to preserve for the future. We presented sustainability as a socio-cultural concept which included citizens' valuable aspects (SCA) and concerns (SCI). We defined a socio-cultural aspect (SCA) as an aspect of a livestock production system which is mentioned by society as being valuable to preserve for the future. We identified an SCA as a socio-cultural issue (SCI) when it evokes societal concern in present time or is expected to do so in the future. By qualitative analysis we identified SCAs and SCIs of dairy production systems and combined these into socio-cultural themes (SCT). We found ten socio-cultural themes which contained 42 socio-cultural aspects (SCA), of which 27 were identified as socio-cultural issues (SCI). We can conclude that that livestock production systems have more values for society than solely food production, because only one of the ten identified socio-cultural themes directly concerned food production (SCT 1), whereas the nine other themes concerned values that go beyond food production: farming activities (SCT 2), farm income (SCT 3), animals (SCT 4), landscape (SCT 5), nature (SCT 6), environment (SCT 7), farming culture (SCT 8), national culture (SCT 9) and services for society (SCT 10). One of the main values of agriculture seems the combination of apparently contradicting aspects such as technology and nature within one system. In conclusion, sustainability as a socio-cultural concept for livestock production systems is defined by a wide range of socio-cultural aspects and issues, reflecting citizens' values and concerns of that system and for a sustainable agriculture it is important that both SCIs and SCAs are taken into account