Decoupling Consumers' Risk-Benefits in the Food Retailing Sector: A Generic Framework

N. Kalogeras, G. Oderkerken-Schroder, J.M.E. Pennings

Research output: Contribution to conferenceConference paperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 2009
Event17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands -
Duration: 16 Sept 200919 Sept 2009

Conference

Conference17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands
Period16/09/0919/09/09

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