Decoupling Consumers' Risk-Benefits in the Food Retailing Sector: A Generic Framework

N. Kalogeras, G. Oderkerken-Schroder, J.M.E. Pennings

Research output: Contribution to conference › Conference paper › Academic › peer-review

Original language	English
Publication status	Published - 2009
Event	17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands - Duration: 16 Sept 2009 → 19 Sept 2009

Conference/symposium	17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands
Period	16/09/09 → 19/09/09

Cite this

@conference{22f67e65ecd4471d84efce834f413a09,

title = "Decoupling Consumers' Risk-Benefits in the Food Retailing Sector: A Generic Framework",

author = "N. Kalogeras and G. Oderkerken-Schroder and J.M.E. Pennings",

year = "2009",

language = "English",

note = "17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands ; Conference date: 16-09-2009 Through 19-09-2009",

}