Decline and variability in brand loyalty.

Research output: Contribution to journal › Article › Academic › peer-review

176 Citations (Scopus)

Original language	English
Pages (from-to)	405-420
Journal	International Journal of Research in Marketing
Volume	14
Issue number	5
DOIs	https://doi.org/10.1016/S0167-8116(97)00020-7
Publication status	Published - 1997

Keywords

@article{efef7c4255704a38bed70fe911fef7bf,

title = "Decline and variability in brand loyalty.",

keywords = "Brand loyalty, Temporal stability",

author = "M.G. Dekimpe and J.E.M. Steenkamp and M. Mellens and \{van den Abeele\}, P.",

year = "1997",

doi = "10.1016/S0167-8116(97)00020-7",

language = "English",

volume = "14",

pages = "405--420",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "5",

}

TY - JOUR

T1 - Decline and variability in brand loyalty.

AU - Dekimpe, M.G.

AU - Steenkamp, J.E.M.

AU - Mellens, M.

AU - van den Abeele, P.

PY - 1997

Y1 - 1997

KW - Brand loyalty

KW - Temporal stability

U2 - 10.1016/S0167-8116(97)00020-7

DO - 10.1016/S0167-8116(97)00020-7

M3 - Article

SN - 0167-8116

VL - 14

SP - 405

EP - 420

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 5

ER -