Decline and variability in brand loyalty.

M.G. Dekimpe, J.E.M. Steenkamp, M. Mellens, P. van den Abeele

Research output: Contribution to journalArticleAcademicpeer-review

148 Citations (Scopus)
Original languageEnglish
Pages (from-to)405-420
JournalInternational Journal of Research in Marketing
Volume14
Issue number5
DOIs
Publication statusPublished - 1997

Cite this