De zoektocht naar de Euroconsument: Heilige Graal of kansrijke missie?

J.B.E.M. Steenkamp, Th.M.M. Verhallen, J.H. Gouda, W. Kamakura, Th.P. Novak

Research output: Contribution to journal › Article › Academic › peer-review

Cite this

@article{7377beff8ce145f2a47c2cc247c030a0,

title = "De zoektocht naar de Euroconsument: Heilige Graal of kansrijke missie?",

author = "J.B.E.M. Steenkamp and Th.M.M. Verhallen and J.H. Gouda and W. Kamakura and Th.P. Novak",

year = "1993",

language = "Nederlands",

volume = "27",

pages = "17--23",

journal = "Tijdschrift voor Marketing",

issn = "0165-1439",

}