De Zeeuwse Vlegel en zijn consument : motieven en achtergronden

J.B. ter Beek, A.A.M. Poelman

    Research output: Book/ReportReportAcademic

    Abstract

    In Zeeland ( The Netherlands) a project was started on production and marketing of baking wheat. Bread is marketed as the regional product "Zeeuwse Vlegel". In this study the project is evaluated by interviewing consumers, suggestions for improvement of the marketing strategy are made
    Original languageDutch
    Place of PublicationWageningen
    PublisherWetenschapswinkel
    Number of pages68
    ISBN (Print)9789067543378
    Publication statusPublished - 1994

    Publication series

    NameRapport / Wetenschapswinkel
    No.96

    Keywords

    • bread
    • management
    • marketing
    • wheat flour
    • netherlands
    • zeeland

    Cite this

    ter Beek, J. B., & Poelman, A. A. M. (1994). De Zeeuwse Vlegel en zijn consument : motieven en achtergronden. (Rapport / Wetenschapswinkel; No. 96). Wetenschapswinkel. https://edepot.wur.nl/169921