De Zeeuwse Vlegel en zijn consument : motieven en achtergronden

J.B. ter Beek, A.A.M. Poelman

    Research output: Book/ReportReportAcademic


    In Zeeland ( The Netherlands) a project was started on production and marketing of baking wheat. Bread is marketed as the regional product "Zeeuwse Vlegel". In this study the project is evaluated by interviewing consumers, suggestions for improvement of the marketing strategy are made
    Original languageDutch
    Place of PublicationWageningen
    Number of pages68
    ISBN (Print)9789067543378
    Publication statusPublished - 1994

    Publication series

    NameRapport / Wetenschapswinkel


    • bread
    • management
    • marketing
    • wheat flour
    • netherlands
    • zeeland

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