@book{de175e1e7c28426d9e0dd10695735700,
title = "De Zeeuwse Vlegel en zijn consument : motieven en achtergronden",
abstract = "In Zeeland ( The Netherlands) a project was started on production and marketing of baking wheat. Bread is marketed as the regional product {"}Zeeuwse Vlegel{"}. In this study the project is evaluated by interviewing consumers, suggestions for improvement of the marketing strategy are made",
keywords = "brood, bedrijfsvoering, marketing, tarwebloem, nederland, zeeland, bread, management, marketing, wheat flour, netherlands, zeeland",
author = "{ter Beek}, J.B. and A.A.M. Poelman",
year = "1994",
language = "Dutch",
isbn = "9789067543378",
series = "Rapport / Wetenschapswinkel",
publisher = "Wetenschapswinkel",
number = "96",
}