De Marktkundige Benadering in de Voorlichting

B. Wierenga

Research output: Contribution to journalArticleAcademicpeer-review


This article discusses the potential contribution of a marketing approach to extension education. It is shown that several elements of the marketing approach: the formulation of a strategy in terms of the instruments of the marketing mix (product, price, promotion and place), the customer orientation and use of explicit consumer decision models, the emphasis on feedback from the market and marketing information systems and the use of concepts like positioning and segmentation are very valuable tools for extension education organisations in defining and carrying out their programs.
Original languageDutch
Pages (from-to)32-46
JournalTijdschrift voor agologie
Publication statusPublished - 1980

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