Projects per year
Abstract
This report evaluates ways to entice consumers to make healthier choices in the supermarket. To this end, we tested a marketing and remarketing strategy focused on a meal bundle. The meal bundle combined the products of the participating partners to create a tasty and healthy evening meal that was quick and easy to prepare. This strategy was found to encourage consumers to choose healthier meals.
Original language | Dutch |
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Place of Publication | Wageningen |
Publisher | Wageningen Economic Research |
Number of pages | 40 |
ISBN (Electronic) | 9789464475692 |
DOIs | |
Publication status | Published - 2023 |
Publication series
Name | Rapport / Wageningen Economic Research |
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No. | 2023-025 |
Projects
- 1 Finished
-
AF18041 Naar gezonde en duurzamere winkels (BO-61-001-004, BO-45-002-021)
Meeusen-van Onna, M. (Project Leader)
1/01/19 → 31/12/23
Project: LVVN project