De Europese consument: feit of fictie? : segmentatieonderzoek in Europees perspectief

J.E.B.M. Steenkamp

Research output: Book/ReportInaugural speech

Original languageDutch
Place of PublicationWageningen
PublisherLandbouwuniversiteit Wageningen
Number of pages25
Publication statusPublished - 1992

Keywords

  • policy
  • consumers
  • research
  • demand
  • consumer behaviour
  • lectures
  • European Union Countries
  • consumer affairs

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