Cultural dimensions associated with food choice: A survey based multi-country study

Ilija Djekic; Elena Bartkiene; Viktória Szűcs; Monica Tarcea; Ivo Klarin; Maša Černelić-Bizjak; Kathy Isoldi; Ayman El-Kenawy; Vanessa Ferreira; Dace Klava; Małgorzata Korzeniowska; Elena Vittadini; Marcela Leal; Lucia Frez-Muñoz; Maria Papageorgiou; Raquel P.F. Guiné

doi:10.1016/j.ijgfs.2021.100414

Cultural dimensions associated with food choice: A survey based multi-country study

Ilija Djekic^*, Elena Bartkiene, Viktória Szűcs, Monica Tarcea, Ivo Klarin, Maša Černelić-Bizjak, Kathy Isoldi, Ayman El-Kenawy, Vanessa Ferreira, Dace Klava, Małgorzata Korzeniowska, Elena Vittadini, Marcela Leal, Lucia Frez-Muñoz, Maria Papageorgiou, Raquel P.F. Guiné

^*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

26 Citations (Scopus)

Abstract

The aim of this research was to analyze motivations behind food choices from a cross-cultural perspective. It presents results derived from a multi-country study associated with Hofstede's cultural dimensions. A total of 11,919 respondents from 16 countries took part in this research. Two groups of statements were included in the survey: ‘economic & availability motivations' and ‘social & cultural motivations'. Six Hofstede's cultural dimensions covered: Power Distance Index, Individualism–Collectivism Index, Masculinity–Femininity Index, Uncertainty Avoidance Index, Term Orientation Index and Indulgence Restraint Index.

This study confirmed that different cultural aspects have influence on food choice. A cluster analysis revealed two clusters as follows: ‘attitudinal’ cluster comprising of 11 countries (57.7% % of the total sample) opposed to the ‘ambivalent’ cluster (47.3%) consisting of the remaining five countries. The results confirm a correlation between Hofstede's dimensions, specifically with individualistic, feminine and tolerant societies. Obtained results may be of interest for different food and gastronomy stakeholders shifting their food policies from a local to a cross-cultural perspective.

Original language	English
Pages (from-to)	100414
Journal	International Journal of Gastronomy and Food Science
Volume	26
DOIs	https://doi.org/10.1016/j.ijgfs.2021.100414
Publication status	Published - Dec 2021

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Djekic, I., Bartkiene, E., Szűcs, V., Tarcea, M., Klarin, I., Černelić-Bizjak, M., Isoldi, K., El-Kenawy, A., Ferreira, V., Klava, D., Korzeniowska, M., Vittadini, E., Leal, M., Frez-Muñoz, L., Papageorgiou, M., & Guiné, R. P. F. (2021). Cultural dimensions associated with food choice: A survey based multi-country study. International Journal of Gastronomy and Food Science, 26, 100414. https://doi.org/10.1016/j.ijgfs.2021.100414

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title = "Cultural dimensions associated with food choice: A survey based multi-country study",

abstract = "The aim of this research was to analyze motivations behind food choices from a cross-cultural perspective. It presents results derived from a multi-country study associated with Hofstede's cultural dimensions. A total of 11,919 respondents from 16 countries took part in this research. Two groups of statements were included in the survey: {\textquoteleft}economic & availability motivations' and {\textquoteleft}social & cultural motivations'. Six Hofstede's cultural dimensions covered: Power Distance Index, Individualism–Collectivism Index, Masculinity–Femininity Index, Uncertainty Avoidance Index, Term Orientation Index and Indulgence Restraint Index.This study confirmed that different cultural aspects have influence on food choice. A cluster analysis revealed two clusters as follows: {\textquoteleft}attitudinal{\textquoteright} cluster comprising of 11 countries (57.7% % of the total sample) opposed to the {\textquoteleft}ambivalent{\textquoteright} cluster (47.3%) consisting of the remaining five countries. The results confirm a correlation between Hofstede's dimensions, specifically with individualistic, feminine and tolerant societies. Obtained results may be of interest for different food and gastronomy stakeholders shifting their food policies from a local to a cross-cultural perspective.",

author = "Ilija Djekic and Elena Bartkiene and Vikt{\'o}ria Sz{\H u}cs and Monica Tarcea and Ivo Klarin and Ma{\v s}a {\v C}erneli{\'c}-Bizjak and Kathy Isoldi and Ayman El-Kenawy and Vanessa Ferreira and Dace Klava and Ma{\l}gorzata Korzeniowska and Elena Vittadini and Marcela Leal and Lucia Frez-Mu{\~n}oz and Maria Papageorgiou and Guin{\'e}, {Raquel P.F.}",

year = "2021",

month = dec,

doi = "10.1016/j.ijgfs.2021.100414",

language = "English",

volume = "26",

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Djekic, I, Bartkiene, E, Szűcs, V, Tarcea, M, Klarin, I, Černelić-Bizjak, M, Isoldi, K, El-Kenawy, A, Ferreira, V, Klava, D, Korzeniowska, M, Vittadini, E, Leal, M, Frez-Muñoz, L, Papageorgiou, M & Guiné, RPF 2021, 'Cultural dimensions associated with food choice: A survey based multi-country study', International Journal of Gastronomy and Food Science, vol. 26, pp. 100414. https://doi.org/10.1016/j.ijgfs.2021.100414

TY - JOUR

T1 - Cultural dimensions associated with food choice: A survey based multi-country study

AU - Djekic, Ilija

AU - Bartkiene, Elena

AU - Szűcs, Viktória

AU - Tarcea, Monica

AU - Klarin, Ivo

AU - Černelić-Bizjak, Maša

AU - Isoldi, Kathy

AU - El-Kenawy, Ayman

AU - Ferreira, Vanessa

AU - Klava, Dace

AU - Korzeniowska, Małgorzata

AU - Vittadini, Elena

AU - Leal, Marcela

AU - Frez-Muñoz, Lucia

AU - Papageorgiou, Maria

AU - Guiné, Raquel P.F.

PY - 2021/12

Y1 - 2021/12

N2 - The aim of this research was to analyze motivations behind food choices from a cross-cultural perspective. It presents results derived from a multi-country study associated with Hofstede's cultural dimensions. A total of 11,919 respondents from 16 countries took part in this research. Two groups of statements were included in the survey: ‘economic & availability motivations' and ‘social & cultural motivations'. Six Hofstede's cultural dimensions covered: Power Distance Index, Individualism–Collectivism Index, Masculinity–Femininity Index, Uncertainty Avoidance Index, Term Orientation Index and Indulgence Restraint Index.This study confirmed that different cultural aspects have influence on food choice. A cluster analysis revealed two clusters as follows: ‘attitudinal’ cluster comprising of 11 countries (57.7% % of the total sample) opposed to the ‘ambivalent’ cluster (47.3%) consisting of the remaining five countries. The results confirm a correlation between Hofstede's dimensions, specifically with individualistic, feminine and tolerant societies. Obtained results may be of interest for different food and gastronomy stakeholders shifting their food policies from a local to a cross-cultural perspective.

AB - The aim of this research was to analyze motivations behind food choices from a cross-cultural perspective. It presents results derived from a multi-country study associated with Hofstede's cultural dimensions. A total of 11,919 respondents from 16 countries took part in this research. Two groups of statements were included in the survey: ‘economic & availability motivations' and ‘social & cultural motivations'. Six Hofstede's cultural dimensions covered: Power Distance Index, Individualism–Collectivism Index, Masculinity–Femininity Index, Uncertainty Avoidance Index, Term Orientation Index and Indulgence Restraint Index.This study confirmed that different cultural aspects have influence on food choice. A cluster analysis revealed two clusters as follows: ‘attitudinal’ cluster comprising of 11 countries (57.7% % of the total sample) opposed to the ‘ambivalent’ cluster (47.3%) consisting of the remaining five countries. The results confirm a correlation between Hofstede's dimensions, specifically with individualistic, feminine and tolerant societies. Obtained results may be of interest for different food and gastronomy stakeholders shifting their food policies from a local to a cross-cultural perspective.

U2 - 10.1016/j.ijgfs.2021.100414

DO - 10.1016/j.ijgfs.2021.100414

M3 - Article

SN - 1878-450X

VL - 26

SP - 100414

JO - International Journal of Gastronomy and Food Science

JF - International Journal of Gastronomy and Food Science

ER -

Cultural dimensions associated with food choice: A survey based multi-country study

Abstract

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