Creativity, planning and organizational change

C.M.J. van Woerkum, M.N.C. Aarts, K. de Grip

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    26 Citations (Scopus)


    Purpose ¿ The purpose of this paper is to reflect on the relationship between creativity and planning perspectives. Design/methodology/approach ¿ Creativity is considered to be the source of new and competitive ideas through which an organization positions itself in its environment. A distinction is made between means-end planning and emerging alternative approaches to planning. It is argued that in means-end planning schemes creativity is predominantly a problem solving activity seeking to find an ideal mix of instruments to meet a clearly stated goal. Findings ¿ Demonstrates that creativity can be much more if other perspectives on planning are accepted. A broadened concept of creativity is presented, pointing to strategic devices that promote and facilitate creativity in an organization. Originality/value ¿ Is of value by stressing that ¿being creative¿ should be a part of an organization's everyday experiences, a component of normal meetings, and a reality for all members of an organization.
    Original languageEnglish
    Pages (from-to)847-865
    JournalJournal of Organizational Change Management
    Issue number6
    Publication statusPublished - 2007


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