Creating green consumer loyalty; How to strategically market CSR and obtain consumer preference

    Research output: Book/ReportReportProfessional

    Abstract

    Sustainability is an important social theme that is taking on increasing significance in many areas, including the supermarket sector. This report presents the findings of a literature study looking at the opportunities available to supermarkets to gain a preferential position in the eyes of consumers for their efforts regarding sustainability. Duurzaamheid is een belangrijk maatschappelijk thema, dat ook in de supermarktbranche van steeds grotere betekenis wordt. Dit rapport presenteert de bevindingen van een literatuurstudie naar de aangrijpingspunten die supermarkten hebben om voor hun duurzaamheidsinspanningen een voorkeurspositie bij de consument te verkrijgen.
    Original languageEnglish
    Place of PublicationDen Haag
    PublisherLEI Wageningen UR
    Number of pages77
    ISBN (Print)9789086153336
    Publication statusPublished - 2008

    Publication series

    NameReport / LEI : Research area 3, Consumers and supply chains
    PublisherLEI Wageningen UR

    Keywords

    • supermarkets
    • consumers
    • sustainability
    • consumer behaviour
    • organic foods
    • food marketing
    • corporate social responsibility

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