Country stereotypes in consumer product evaluation.

P.W.J. Verlegh, J.B.E.M. Steenkamp, M.T.G. Meulenberg

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publication26th Annual Conference of the Association for Consumer Research, Montreal, Canada
Pages22
Publication statusPublished - 1998

Cite this

Verlegh, P. W. J., Steenkamp, J. B. E. M., & Meulenberg, M. T. G. (1998). Country stereotypes in consumer product evaluation. In 26th Annual Conference of the Association for Consumer Research, Montreal, Canada (pp. 22)