Country stereotypes in consumer product evaluation.

P.W.J. Verlegh, J.B.E.M. Steenkamp, M.T.G. Meulenberg

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

Original languageEnglish
Title of host publication26th Annual Conference of the Association for Consumer Research, Montreal, Canada
Pages22
Publication statusPublished - 1998

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