Country Stereotypes: Cognition, Affect and Product Judgment

P.W.J. Verlegh, N.A.P. Althuijzen, T.P. Vroegh

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationMarketing and Competition in the Information Age : Proceedings of the 28th EMAC Conference, Berlin, Germany, 11 - 14 May 1999 / L. Hildebrandt e.a. (eds.) - Berlin : Humboldt Universität, 1999 - (on CD-ROM)
Publication statusPublished - 1999

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