Country-of-Origin Stereotypes and the Processing of Ads: A Tomato-Field Experiment

P.W.J. Verlegh

Research output: Contribution to journalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)166-167
JournalAdvances in Consumer Research
Volume29
Publication statusPublished - 2002

Keywords

  • product evaluations
  • information
  • perspective
  • attitudes
  • impact

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