Country-of-Origin effects: A meta-analytic review.

P.W.J. Verlegh, J.E.B.M. Steenkamp

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarketing: Progress, Prospects and Perspective
EditorsD. Arnott
Place of PublicationUK
PublisherWarwick Business School
Pages2136-2140
Publication statusPublished - 1997

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