Cost, revenues and profits of sales promotion activities in a grocery channel

C.D.G. Verstappen, G.A.L. van de Vorst, B. Wieringa

    Research output: Book/ReportReportProfessional

    Original languageUndefined/Unknown
    Publication statusPublished - 1998

    Cite this

    Verstappen, C. D. G., van de Vorst, G. A. L., & Wieringa, B. (1998). Cost, revenues and profits of sales promotion activities in a grocery channel.