| Original language | English |
|---|---|
| Title of host publication | 22nd Annual Macromarketing Conference. Bergen |
| Editors | A. Falkenberg, T. Rittenburg |
| Pages | 1-22 |
| Publication status | Published - 1997 |
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Corporate responses to macro-environmental forces.
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic