Corporate moral responsibility

F.W.A. Brom, H.C.M. de Bakker, M.K. Deblonde, R.P.M. de Graaff

Research output: Book/ReportReportAcademic


In the last decennia economic enterprises in the food chain have increasingly been confronted with concerns of different stakeholders, such as consumers, governments, pressure groups and others, related to technological innovations and modern biotechnologies. As a consequence, a growing number of corporations became involved in corporate social responsibility (CSR). Our principal aim is to stimulate and facilitate food chain value communication within the broader context of CSR. For that purpose we have developed the Corporate Moral Responsibility-kit (CoMoRe-kit). This CoMoRe-kit is built on the idea that food chain value communication consists of three different dimensions that are usually intertwined with each other. For these 3 dimensions we developed 7 tools, which can be used in 5 different phases of the communication.
Original languageEnglish
Place of PublicationDen Haag
Number of pages45
Publication statusPublished - 2006


  • food chains
  • corporate social responsibility
  • communication
  • communication skills
  • animal welfare


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