Control in the Label: Self-Declared, Certified, Accredited?: On-Pack Consumer Communication About Compliance Control in Voluntary Food Schemes from a Legal Perspective

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

Abstract

In the EU, the number of voluntary food schemes has grown rampantly over the past 20 years. From a consumer perspective, what was initially praised as a solution to the information asymmetry problem of credence goods soon became a problem of itself: consumers do not know what the various food scheme labels mean, and especially whether and how they are subject to compliance control (self-declaration, certification, and accreditation). In this contribution, we argue that it is necessary to examine how messages about compliance control are communicated to the consumer on pack and how they affect consumers, and show that on pack communication of food scheme labels offers significant opportunities for influencing consumer perceptions. Consequently, food businesses are under a legal duty not to mislead consumers and to ensure that information is sufficiently clear, including elements indicating the control a scheme is subject to.
LanguageEnglish
Title of host publicationCertification – Trust, Accountability, Liability
EditorsPeter Rott
PublisherSpringer
Chapter7
Pages143-161
ISBN (Electronic)9783030024994
ISBN (Print)9783030024987
DOIs
Publication statusPublished - 13 Mar 2019

Publication series

NameStudies in European Economic Law and Regulation
Volume16

Fingerprint

Communication
Food
Information asymmetry
Consumer perceptions
Accreditation
Certification

Cite this

Schebesta, H. (2019). Control in the Label: Self-Declared, Certified, Accredited? On-Pack Consumer Communication About Compliance Control in Voluntary Food Schemes from a Legal Perspective. In P. Rott (Ed.), Certification – Trust, Accountability, Liability (pp. 143-161). (Studies in European Economic Law and Regulation; Vol. 16). Springer. https://doi.org/10.1007/978-3-030-02499-4_7
Schebesta, Hanna. / Control in the Label: Self-Declared, Certified, Accredited? On-Pack Consumer Communication About Compliance Control in Voluntary Food Schemes from a Legal Perspective. Certification – Trust, Accountability, Liability. editor / Peter Rott. Springer, 2019. pp. 143-161 (Studies in European Economic Law and Regulation).
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abstract = "In the EU, the number of voluntary food schemes has grown rampantly over the past 20 years. From a consumer perspective, what was initially praised as a solution to the information asymmetry problem of credence goods soon became a problem of itself: consumers do not know what the various food scheme labels mean, and especially whether and how they are subject to compliance control (self-declaration, certification, and accreditation). In this contribution, we argue that it is necessary to examine how messages about compliance control are communicated to the consumer on pack and how they affect consumers, and show that on pack communication of food scheme labels offers significant opportunities for influencing consumer perceptions. Consequently, food businesses are under a legal duty not to mislead consumers and to ensure that information is sufficiently clear, including elements indicating the control a scheme is subject to.",
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Schebesta, H 2019, Control in the Label: Self-Declared, Certified, Accredited? On-Pack Consumer Communication About Compliance Control in Voluntary Food Schemes from a Legal Perspective. in P Rott (ed.), Certification – Trust, Accountability, Liability. Studies in European Economic Law and Regulation, vol. 16, Springer, pp. 143-161. https://doi.org/10.1007/978-3-030-02499-4_7

Control in the Label: Self-Declared, Certified, Accredited? On-Pack Consumer Communication About Compliance Control in Voluntary Food Schemes from a Legal Perspective. / Schebesta, Hanna.

Certification – Trust, Accountability, Liability. ed. / Peter Rott. Springer, 2019. p. 143-161 (Studies in European Economic Law and Regulation; Vol. 16).

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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AB - In the EU, the number of voluntary food schemes has grown rampantly over the past 20 years. From a consumer perspective, what was initially praised as a solution to the information asymmetry problem of credence goods soon became a problem of itself: consumers do not know what the various food scheme labels mean, and especially whether and how they are subject to compliance control (self-declaration, certification, and accreditation). In this contribution, we argue that it is necessary to examine how messages about compliance control are communicated to the consumer on pack and how they affect consumers, and show that on pack communication of food scheme labels offers significant opportunities for influencing consumer perceptions. Consequently, food businesses are under a legal duty not to mislead consumers and to ensure that information is sufficiently clear, including elements indicating the control a scheme is subject to.

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Schebesta H. Control in the Label: Self-Declared, Certified, Accredited? On-Pack Consumer Communication About Compliance Control in Voluntary Food Schemes from a Legal Perspective. In Rott P, editor, Certification – Trust, Accountability, Liability. Springer. 2019. p. 143-161. (Studies in European Economic Law and Regulation). https://doi.org/10.1007/978-3-030-02499-4_7