Contracting decision and performance of Mexican coffee traders: The role of market institutions

B. Rodriguez-Padron, A.R. Cortes Jarrin, K. Buerger

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

We identified and explained the contractual choices of Mexican coffee traders in selling their product and analyzed the traders´ performance. The data were obtained from personal interviews with 53 intermediaries in four coffee producing regions of the states of Oaxaca and Veracruz, Mexico. Marketing margins were used as an indicator of traders’ performance. The results indicate that being a roaster, having a wet processing plant and selling cherry coffee negatively affects the use of contracts whereas being vertically integrated has a positive effect. The results also suggest that being registered in the National Coffee System (which only a minority of the interviewed traders were) increases the margin for the trader. Selling cherry coffee, participating in a competitive environment and having a contract decreases these margins (at 5% significance) and may thus enhance the performance of the supply chain and benefit the producers
Original languageEnglish
Pages (from-to)10-25
Number of pages16
JournalInternational Journal of Agricultural Marketing
Volume1
Issue number2
Publication statusPublished - 2014

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Coffee
Traders
Contracting
Margin
Marketing margins
Mexico
Intermediaries
Supply chain
Integrated
Competitive environment
Minorities
Wet processing

Cite this

Rodriguez-Padron, B. ; Cortes Jarrin, A.R. ; Buerger, K. / Contracting decision and performance of Mexican coffee traders: The role of market institutions. In: International Journal of Agricultural Marketing. 2014 ; Vol. 1, No. 2. pp. 10-25.
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Contracting decision and performance of Mexican coffee traders: The role of market institutions. / Rodriguez-Padron, B.; Cortes Jarrin, A.R.; Buerger, K.

In: International Journal of Agricultural Marketing, Vol. 1, No. 2, 2014, p. 10-25.

Research output: Contribution to journalArticleAcademicpeer-review

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