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Contextual effects in attribute importances derived from conjoint analysis

  • H.N.J. Schifferstein
  • , P.W.J. Verlegh
  • , D.R. Wittink

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationStatistical Modelling of Consumer Data. Proceedings of the AIR-CAT workshop, Geilo, Norway, 4-8 March 1998
Pages23-27
Publication statusPublished - 1998

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