Contextual Effects in Attribute Importances derived from Conjoint Analysis

H.N.J. Schifferstein, P.W.J. Verlegh, D.R. Wittink

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProceedings of EU-AIR III project "Food and the Consumer" 4. - [S.l.] : [s.n.], 1998
Pages10-13
Publication statusPublished - 1998

Cite this

Schifferstein, H. N. J., Verlegh, P. W. J., & Wittink, D. R. (1998). Contextual Effects in Attribute Importances derived from Conjoint Analysis. In Proceedings of EU-AIR III project "Food and the Consumer" 4. - [S.l.] : [s.n.], 1998 (pp. 10-13)