Original language | English |
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Title of host publication | Statistical Modelling of Consumer Data. Proceedings of the AIR-CAT workshop, Geilo, Norway, 4-8 March 1998 |
Pages | 23-27 |
Publication status | Published - 1998 |
Contextual effects in attribute importances derived from conjoint analysis
H.N.J. Schifferstein, P.W.J. Verlegh, D.R. Wittink
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic