Contextual effects in attribute importances derived from conjoint analysis

H.N.J. Schifferstein, P.W.J. Verlegh, D.R. Wittink

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationStatistical Modelling of Consumer Data. Proceedings of the AIR-CAT workshop, Geilo, Norway, 4-8 March 1998
Pages23-27
Publication statusPublished - 1998

Cite this

Schifferstein, H. N. J., Verlegh, P. W. J., & Wittink, D. R. (1998). Contextual effects in attribute importances derived from conjoint analysis. In Statistical Modelling of Consumer Data. Proceedings of the AIR-CAT workshop, Geilo, Norway, 4-8 March 1998 (pp. 23-27)