Contemporary marketing practice: a case study of the Dutch pork supply chain

A. Lindgreen; J.H. Trienekens; K. Vellinga

Contemporary marketing practice: a case study of the Dutch pork supply chain

A. Lindgreen, J.H. Trienekens, K. Vellinga

Business Management and Organisation

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic › peer-review

Original language	English
Title of host publication	Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, 27-28 May 2004
Editors	H.J. Dr Mr Bremmers, S.W.F. Prof. Dr Omta, J.H. Dr Trienekens, E.F.M. Dr Wubben
Place of Publication	Wageningen
Publisher	Wageningen Academic Publishers
Pages	273-280
Number of pages	630
ISBN (Print)	9789076998404
Publication status	Published - 2004

Keywords

pigmeat
food marketing
netherlands
supply chain management
agro-industrial chains

Cite this

Lindgreen, A., Trienekens, J. H., & Vellinga, K. (2004). Contemporary marketing practice: a case study of the Dutch pork supply chain. In H. J. Dr Mr Bremmers, S. W. F. Prof. Dr Omta, J. H. Dr Trienekens, & E. F. M. Dr Wubben (Eds.), Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, 27-28 May 2004 (pp. 273-280). Wageningen Academic Publishers.

Lindgreen, A. ; Trienekens, J.H. ; Vellinga, K. / Contemporary marketing practice: a case study of the Dutch pork supply chain. Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, 27-28 May 2004. editor / H.J. Dr Mr Bremmers ; S.W.F. Prof. Dr Omta ; J.H. Dr Trienekens ; E.F.M. Dr Wubben. Wageningen : Wageningen Academic Publishers, 2004. pp. 273-280

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title = "Contemporary marketing practice: a case study of the Dutch pork supply chain",

keywords = "varkensvlees, marketing van voedingsmiddelen, nederland, ketenmanagement, agro-industri{\"e}le ketens, pigmeat, food marketing, netherlands, supply chain management, agro-industrial chains",

author = "A. Lindgreen and J.H. Trienekens and K. Vellinga",

year = "2004",

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Lindgreen, A, Trienekens, JH & Vellinga, K 2004, Contemporary marketing practice: a case study of the Dutch pork supply chain. in HJ Dr Mr Bremmers, SWF Prof. Dr Omta, JH Dr Trienekens & EFM Dr Wubben (eds), Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, 27-28 May 2004. Wageningen Academic Publishers, Wageningen, pp. 273-280.

Contemporary marketing practice: a case study of the Dutch pork supply chain. / Lindgreen, A.; Trienekens, J.H.; Vellinga, K.
Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, 27-28 May 2004. ed. / H.J. Dr Mr Bremmers; S.W.F. Prof. Dr Omta; J.H. Dr Trienekens; E.F.M. Dr Wubben. Wageningen: Wageningen Academic Publishers, 2004. p. 273-280.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic › peer-review

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T1 - Contemporary marketing practice: a case study of the Dutch pork supply chain

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AU - Trienekens, J.H.

AU - Vellinga, K.

PY - 2004

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KW - marketing van voedingsmiddelen

KW - nederland

KW - ketenmanagement

KW - agro-industriële ketens

KW - pigmeat

KW - food marketing

KW - netherlands

KW - supply chain management

KW - agro-industrial chains

M3 - Conference paper

SN - 9789076998404

SP - 273

EP - 280

BT - Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, 27-28 May 2004

A2 - Dr Mr Bremmers, H.J.

A2 - Prof. Dr Omta, S.W.F.

A2 - Dr Trienekens, J.H.

A2 - Dr Wubben, E.F.M.

PB - Wageningen Academic Publishers

CY - Wageningen

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Lindgreen A, Trienekens JH, Vellinga K. Contemporary marketing practice: a case study of the Dutch pork supply chain. In Dr Mr Bremmers HJ, Prof. Dr Omta SWF, Dr Trienekens JH, Dr Wubben EFM, editors, Dynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, 27-28 May 2004. Wageningen: Wageningen Academic Publishers. 2004. p. 273-280