Contemporary marketing practice: a case study of the Dutch pork supply chain

A. Lindgreen, J.H. Trienekens, K. Vellinga

Research output: Chapter in Book/Report/Conference proceedingConference paperpeer-review

Original languageEnglish
Title of host publicationDynamics in Chains and Networks. Proceedings of the sixth International Conference on Chain and Network Management in Agribusiness and the Food Industry, Ede, 27-28 May 2004
EditorsH.J. Dr Mr Bremmers, S.W.F. Prof. Dr Omta, J.H. Dr Trienekens, E.F.M. Dr Wubben
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages273-280
Number of pages630
ISBN (Print)9789076998404
Publication statusPublished - 2004

Keywords

  • pigmeat
  • food marketing
  • netherlands
  • supply chain management
  • agro-industrial chains

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