Consumers' store choice behavior for fresh food

M.T.G. Meulenberg, J.C.M. van Trijp

Research output: Contribution to journalArticleAcademicpeer-review


Consumers' preference for fresh food stores is analyzed. In particular the choice between supermarkets and specialized shops for purchasing fresh food is analyzed. Attention is given to the factors influencing this choice. For this purpose a number of research questions with respect to store choice for fresh foods have been formulated and empirically tested
Original languageEnglish
Pages (from-to)231-258
JournalTijdschrift voor sociaalwetenschappelijk onderzoek van de landbouw
Issue number3
Publication statusPublished - 1991


  • consumer behaviour
  • food storage
  • home economics
  • home food preservation
  • households

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