Consumers' evaluations of socially responsible activities in retailing

E. van Herpen; J.M.E. Pennings; M.T.G. Meulenberg

Consumers' evaluations of socially responsible activities in retailing

E. van Herpen
, J.M.E. Pennings
, M.T.G. Meulenberg

Marketing and Consumer Behaviour

Research output: Book/Report › Report › Academic

Abstract

The authors approached Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers’ store evaluation and trust. They hypothesized that consumers classify CSR activities along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution of the retailer, implying that consumers are interested in who reaps the benefits of the activity and how much the retailer invests in the activity. This conceptualization is confirmed in two field studies with 823 and 486 consumers

Original language	English
Place of Publication	Wageningen
Publisher	Wageningen University & Research
Number of pages	32
Publication status	Published - 2003

Publication series

Name	Working Paper Mansholt Graduate School
Publisher	LSG. Marktkunde en consumentengedrag
No.	MWP-04

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

consumer attitudes
consumers
corporate social responsibility

Access to Document

https://edepot.wur.nl/32981

Cite this

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KW - houding van consumenten

KW - consumenten

KW - maatschappelijk verantwoord ondernemen

KW - consumer attitudes

KW - consumers

KW - corporate social responsibility

M3 - Report

T3 - Working Paper Mansholt Graduate School

BT - Consumers' evaluations of socially responsible activities in retailing

PB - Wageningen University & Research

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ER -

Consumers' evaluations of socially responsible activities in retailing

Abstract

Publication series

UN SDGs

Keywords

Access to Document

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Cite this