@book{fa9c6896b0b34b10b861d595ad6eb06b,
title = "Consumers' evaluations of socially responsible activities in retailing",
abstract = "The authors approached Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers{\textquoteright} store evaluation and trust. They hypothesized that consumers classify CSR activities along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution of the retailer, implying that consumers are interested in who reaps the benefits of the activity and how much the retailer invests in the activity. This conceptualization is confirmed in two field studies with 823 and 486 consumers",
keywords = "houding van consumenten, consumenten, maatschappelijk verantwoord ondernemen, consumer attitudes, consumers, corporate social responsibility",
author = "{van Herpen}, E. and J.M.E. Pennings and M.T.G. Meulenberg",
year = "2003",
language = "English",
series = "Working Paper Mansholt Graduate School",
publisher = "Wageningen University & Research",
number = "MWP-04",
address = "Netherlands",
}
