Consumers' evaluations of socially responsible activities in retailing

E. van Herpen, J.M.E. Pennings, M.T.G. Meulenberg

Research output: Book/ReportReportAcademic

Abstract

The authors approached Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers’ store evaluation and trust. They hypothesized that consumers classify CSR activities along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution of the retailer, implying that consumers are interested in who reaps the benefits of the activity and how much the retailer invests in the activity. This conceptualization is confirmed in two field studies with 823 and 486 consumers
Original languageEnglish
Place of PublicationWageningen
PublisherLsg Marktkunde en Consumentengedrag
Number of pages32
Publication statusPublished - 2003

Publication series

NameWorking Paper Mansholt Graduate School
PublisherLSG. Marktkunde en consumentengedrag
No.MWP-04

Keywords

  • consumer attitudes
  • consumers
  • corporate social responsibility

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