Consumers as co-creators of new product ideas: An application of projective and creative research techniques

Marija Banović*, Athanasios Krystallis, Luis Guerrero, Machiel J. Reinders

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

25 Citations (Scopus)

Abstract

Involving consumers in the process of modification and creation of new food products has been recently identified as a vital factor for new product development. However, little attention has been devoted to consumer-generated product solutions, and instead, researchers continue to view new product development process as a firm-centred activity. This study uses projective and creative research techniques to involve consumers in the process of modification and creation of new aquaculture product ideas. We provide guidelines for the use of these techniques in the new product development process, as well as managerial and practical implications for the future development of new aquaculture products.

Original languageEnglish
Pages (from-to)211-223
JournalFood Research International
Volume87
DOIs
Publication statusPublished - 2016

Keywords

  • Consumer perception
  • New aquaculture product ideas
  • Projective and creative techniques

Fingerprint Dive into the research topics of 'Consumers as co-creators of new product ideas: An application of projective and creative research techniques'. Together they form a unique fingerprint.

Cite this