Consumer Risk Behavior in Times of Crises: A Cross-Cultural Study

N. Kalogeras, J.M.E. Pennings, K. van Ittersum

Research output: Contribution to conferenceConference paperAcademic

Original languageEnglish
Publication statusPublished - 2008
EventProceedings INFORMS Marketing Science Conference, Vancouver, British Colombia, Canada -
Duration: 12 Jun 200814 Jun 2008

Conference

ConferenceProceedings INFORMS Marketing Science Conference, Vancouver, British Colombia, Canada
Period12/06/0814/06/08

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