Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment

N. Kalogeras, J.M.E. Pennings, K. van Ittersum

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

Original languageEnglish
Title of host publication32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany
Pages91-91
Publication statusPublished - 2010
Event32nd INFORMS Marketing Science Conference, Cologne, Germany -
Duration: 17 Jun 201019 Jun 2010

Conference

Conference32nd INFORMS Marketing Science Conference, Cologne, Germany
Period17/06/1019/06/10

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