Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment

N. Kalogeras, J.M.E. Pennings, K. van Ittersum

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publication32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany
Pages91-91
Publication statusPublished - 2010
Event32nd INFORMS Marketing Science Conference, Cologne, Germany -
Duration: 17 Jun 201019 Jun 2010

Conference

Conference32nd INFORMS Marketing Science Conference, Cologne, Germany
Period17/06/1019/06/10

Cite this

Kalogeras, N., Pennings, J. M. E., & van Ittersum, K. (2010). Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment. In 32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany (pp. 91-91)