Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment

N. Kalogeras, J.M.E. Pennings, K. van Ittersum

Research output: Chapter in Book/Report/Conference proceeding › Abstract

Original language	English
Title of host publication	32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany
Pages	91-91
Publication status	Published - 2010
Event	32nd INFORMS Marketing Science Conference, Cologne, Germany - Duration: 17 Jun 2010 → 19 Jun 2010

Conference/symposium	32nd INFORMS Marketing Science Conference, Cologne, Germany
Period	17/06/10 → 19/06/10

Cite this

@inbook{6eef36b76e8f4fcd9d3fcc86f545bd83,

title = "Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment",

author = "N. Kalogeras and J.M.E. Pennings and {van Ittersum}, K.",

year = "2010",

language = "English",

pages = "91--91",

booktitle = "32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany",

note = "32nd INFORMS Marketing Science Conference, Cologne, Germany ; Conference date: 17-06-2010 Through 19-06-2010",

}

TY - CHAP

T1 - Consumer Risk Behavior during Product-Harm Crises: A Natural Experiment

AU - Kalogeras, N.

AU - Pennings, J.M.E.

AU - van Ittersum, K.

PY - 2010

Y1 - 2010

M3 - Abstract

SP - 91

EP - 91

BT - 32nd INFORMS Marketing Science Conference, 17-19 June 2010, Cologne, Germany

T2 - 32nd INFORMS Marketing Science Conference, Cologne, Germany

Y2 - 17 June 2010 through 19 June 2010

ER -