Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

Nigel D. Steenis*, Erica van Herpen, Ivo A. van der Lans, Tom N. Ligthart, Hans C.M. van Trijp

*Corresponding author for this work

Research output: Contribution to journal › Article › Academic › peer-review

208 Citations (Scopus)

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Business & Economics

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Engineering & Materials Science