Consumer response to innovative products : with application to foods

A.M.K. Michaut

Research output: Thesisinternal PhD, WU

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Wageningen University
Supervisors/Advisors
  • van Trijp, Hans, Promotor
  • Steenkamp, J.B.E.M., Promotor, External person
Award date8 Jun 2004
Place of PublicationWageningen
Print ISBNs9789085040248
Publication statusPublished - 2004

Keywords

  • new products
  • food acceptability
  • innovations
  • foods
  • consumer behaviour
  • food preferences
  • food marketing

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