Consumer research in the early stages of new product development : issues and applications in the food domain

Research output: Thesisinternal PhD, WU

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Wageningen University
Supervisors/Advisors
  • van Trijp, Hans, Promotor
  • Luning, Pieternel, Co-promotor
Award date6 Jan 2006
Place of PublicationWageningen
Print ISBNs9789085043300
Publication statusPublished - 2006

Keywords

  • new products
  • consumers
  • functional foods
  • product development
  • research
  • health foods
  • consumer affairs

Cite this