Consumer Preferences for Fruit : Results of a pilot study in four EU-countries

M.J. Reinders; I. van den Berg; K.L. Zimmermann

Consumer Preferences for Fruit : Results of a pilot study in four EU-countries

M.J. Reinders, I. van den Berg, K.L. Zimmermann

Research output: Contribution to conference › Poster › Professional

Abstract

The aim of this project (Workpackage 1.2 – CONPREF) is to understand the forces that drive consumer preferences with respect to fruit and fruit products in order to identify consumer segments to stimulate consumption. Before conducting the main study, a cross%cultural pilot study was carried out in four EU%countries. This poster presents the first results of this pilot in advance of the results of the main study

Original language	English
Publication status	Published - 2008

Keywords

food preferences
consumer preferences
fruit products

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title = "Consumer Preferences for Fruit : Results of a pilot study in four EU-countries",

abstract = "The aim of this project (Workpackage 1.2 – CONPREF) is to understand the forces that drive consumer preferences with respect to fruit and fruit products in order to identify consumer segments to stimulate consumption. Before conducting the main study, a cross%cultural pilot study was carried out in four EU%countries. This poster presents the first results of this pilot in advance of the results of the main study",

keywords = "voedselvoorkeuren, consumentenvoorkeuren, fruitproducten, food preferences, consumer preferences, fruit products",

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T1 - Consumer Preferences for Fruit : Results of a pilot study in four EU-countries

AU - Reinders, M.J.

AU - van den Berg, I.

AU - Zimmermann, K.L.

PY - 2008

Y1 - 2008

N2 - The aim of this project (Workpackage 1.2 – CONPREF) is to understand the forces that drive consumer preferences with respect to fruit and fruit products in order to identify consumer segments to stimulate consumption. Before conducting the main study, a cross%cultural pilot study was carried out in four EU%countries. This poster presents the first results of this pilot in advance of the results of the main study

AB - The aim of this project (Workpackage 1.2 – CONPREF) is to understand the forces that drive consumer preferences with respect to fruit and fruit products in order to identify consumer segments to stimulate consumption. Before conducting the main study, a cross%cultural pilot study was carried out in four EU%countries. This poster presents the first results of this pilot in advance of the results of the main study

KW - voedselvoorkeuren

KW - consumentenvoorkeuren

KW - fruitproducten

KW - food preferences

KW - consumer preferences

KW - fruit products

M3 - Poster

ER -

Consumer Preferences for Fruit : Results of a pilot study in four EU-countries

Abstract

Keywords

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