Consumer Preferences for Fruit : Results of a pilot study in four EU-countries

M.J. Reinders, I. van den Berg, K.L. Zimmermann

    Research output: Contribution to conferencePosterProfessional

    Abstract

    The aim of this project (Workpackage 1.2 – CONPREF) is to understand the forces that drive consumer preferences with respect to fruit and fruit products in order to identify consumer segments to stimulate consumption. Before conducting the main study, a cross%cultural pilot study was carried out in four EU%countries. This poster presents the first results of this pilot in advance of the results of the main study
    Original languageEnglish
    Publication statusPublished - 2008

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    Keywords

    • food preferences
    • consumer preferences
    • fruit products

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