Consumer perceptions of and preferences for product packagings.

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the new Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona
Pages1469-1484
Publication statusPublished - 1993

Cite this

van Dam, Y. K., & van Trijp, J. C. M. (1993). Consumer perceptions of and preferences for product packagings. In Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the new Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona (pp. 1469-1484)