Original language | English |
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Title of host publication | Proc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the new Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona |
Pages | 1469-1484 |
Publication status | Published - 1993 |
Consumer perceptions of and preferences for product packagings.
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic