Consumer perceptions of and preferences for product packagings.

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProc. 22nd Ann. Conf. Eur. Marketing Acad.: Marketing for the new Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona
Pages1469-1484
Publication statusPublished - 1993

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