The aim of this study is therefore to develop a conceptual framework for the analysis of the consumer appeal of personalised health interfaces in the area of food consumption and to empirically test the relative importance of design characteristics of such personalised health interfaces.
The paper addresses three issues in detail:
How do consumers evaluate personalised health interfaces in the area of food consumption?
What would be the optimal design of such personalised health interfaces?
How do consumer evaluations differ by usage situation?
This paper is a result of the project 'Gepersonaliseerde ICT consumenten interfaces om ketens richting te geven: Model ontwikkeling en validatie voor health foods' (VR-182)
|Publisher||Wageningen University and Research Center|